Customer FAQs:


Q: Is a customer not a consumer at all?

A: Yes.

Q: Are customers usually stakeholders?

A: Yes, and employees, or shareholders, but the definition also encompasses creditors and external regulators.

Q: Are customers either past customers who are no longer customers or potential customers who choose to do business with the competition?

A: Yes, and non-customers are people who are active in a different market segment entirely.

Q: Is a customer a customer who is directly connected to an organization?

A: Yes, and is usually internal to the organization.