Q: Is a customer not a consumer at all? ¶
Q: Are customers usually stakeholders? ¶
A: Yes, and employees, or shareholders, but the definition also encompasses creditors and external regulators.
Q: Are customers either past customers who are no longer customers or potential customers who choose to do business with the competition? ¶
A: Yes, and non-customers are people who are active in a different market segment entirely.
Q: Is a customer a customer who is directly connected to an organization? ¶
A: Yes, and is usually internal to the organization.