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Designing For The Adoption Curve

A great graphic on the adoption of new technologies by Peter Mortensen and Joyce Chen.  A bit hard to read, so here’s the basics:

  1. ENDORSE
    Product is being used by Innovators
  2. CURATE
    Product has reached Early Adopters
  3. INTEGRATE
    Product has reached Early Majority
  4. ECONOMIZE
    Product has reached Late Majority
  5. PLAY
    Product has reached Laggards
  6. REFRESH
    Find New Markets

Via: Core77