Maintain a Firm Grasp of the Obvious

Wired’s interview this month with Amazon CEO Jeff Bezos is actually quite good, including two attitudes that I think could easily apply to studio practice and/or being an art student.

“Maintain a firm grasp of what’s obvious at all times”


“‘It’s all about the long term.’ If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that.  Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue… We say we’re stubborn on vision and flexible on details.”

Via: Wired, December 2011, pg 244

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